The New Retail Model for INMAN

Fang Jianhua is the Group CEO, INMAN brand founder, its famous clothing brand. Recently, Fang Jianhua received an interview with the knowledge news studio, shared his understanding of the new retail mode.First to say, Fang Jianhua is how to understand the new retail. He believes that the new retail has three key words, that is, integration, experience and efficiency. The essence of online and offline integration, but also focus on consumer product experience, the ultimate goal is to improve retail efficiency.

To improve the retail efficiency, we must first focus on the development of physical stores. Huimei Group's most well-known brand INMAN, is a start from the Internet of cotton and linen women's brand, was the 2013 lynx two day one day women's clothing sales champion. But Fang Jianhua spent a year and a half, in the country opened nearly four hundred physical stores. Why open the store? Fang Jianhua said, because on the one hand, the traffic costs are getting higher and higher, pulled up the cost of online stores, online and offline costs have been basically flat, to a critical point, fight is efficient, to see which channel efficiency high. On the other hand, the online has been a high growth period, the original growth rate can reach 100%, or even 200%, but last year the country's online retail share growth rate is 25.5%, the growth rate is slowing.

So, online and offline under the two channels, which should play the main one? Fang Jianhua that the future line and line sales should be half of the line sales accounted for even more, may be accounted for 60% line, online accounted for 40%. For the garment industry, if not line line integration of this road, will be abandoned by this era.

However, the traditional clothing store there are several drawbacks, will become obstacles to development. First, the traditional clothing brand more use of layers of distribution system, to go through the rate increase. The rate increase may be five to ten times the cost, resulting in a high price. The second is the order system, the distributor only after ordering, the brand can order, that is, you want to give me the money, I can send you the goods, which led to the backlog of inventory, terminal dealers and franchisees pressure Very big. The third is the traditional clothing retail industry is difficult to flexible growth, which is not flexible enough, not in time to sell the goods back to a single. The fourth is the traditional clothing brand members are online and offline fragmentation, can not get through. This is because more franchisees and agents, customer information will not be shared with the brand.

In view of these drawbacks, Fang Jianhua designed a set of easy to use, you can quickly copy the shop model, called "INMAN model", specifically four points. First, the offline store using the form of experience shop, do not need to order and bear the inventory, the store only a kind of clothing and a small amount of cash, so there is no problem of stock surplus. Second, the use of flexible supply chain, which is the use of online sales of data, test which models to sell, ahead of a single, fast replenishment. Like Yemen from orders to clothes shipping, T-shirts generally take 7 to 10 days, shirts and pants need 10 to 15 days in the apparel industry is relatively fast speed. Third, open up the membership mechanism, membership on the line, line can use.

At the same time open up the interests of the distribution mechanism, the customer as long as any experience in the terminal store registered members, then regardless of his last online or online days cat, Taobao, only goods will purchase these shopping platform, he initially registered members of the store can enjoy The same income. Fourth, online and offline with the same price, improve retail efficiency.After finishing the INMAN model, Fang Jianhua also shared the entrepreneurial process stepped on a pit. He opened in 2011, similar to the new retail store, the store set up a person so much touch screen, the customer touch the screen to see clothes, still pay on the touch screen. But at that time the smart phone is not popular, not today's WeChat, Alipay mobile payment, but also binding online banking, but also very convenient, so although also opened a dozen stores, and finally stopped the project. This lesson to his inspiration, is to continue to try, in order to explore a successful business model.

The Development Trend of The Global Media Industry

Many people say that because of the impact of the Internet, the traditional media has declined. But from the current situation, the digital platform is not everyone imagined so smooth sailing. For example, in 2015, more than 10 million US dollars financing Internet news site Mashable, announced in 2016 to layoffs; Facebook algorithm has also been a lot of journalists practitioners accused. So in 2017, the media industry will face what development and challenges? Not long ago, the UK's largest news agency, Reuters released a "2017 global media industry ten trends" annual report. We selected four of them, to give you a quote.

The first trend is: digital media will explore more sustainable business model, the original "pay wall" model will become a "membership fee" model. "Pay wall" is from 2009 onwards, many newspaper sites on the online content of the paid reading mode, like the "New York Times", "Wall Street Journal", "Guardian" and so set up a pay wall. But the report found that almost all the media now feel that finding new sources of digital revenue is very important. Many have now practiced digital media, intending to pay more attention in 2017 to allow readers to pay directly, and charge membership fees. For example, last year the British "Guardian" began to invest a lot of manpower, material resources to reposition their own business strategy. This year, the Guardian will increase revenue by expanding the size of the world's membership. "The Wall Street Journal" also said that their main development strategy is a membership fee system.

The report argues that news organizations need to rethink future survival problems from three aspects, the first is how to get income from existing consumers; the second is how to win more new users like their own news content; Three is to find ways to explore new ways of service and profit channels.

The second trend is: the media user's data, will be the digital media era of gold. We know that in the era of large data, is the data in the world. The commercial battlefield is like this, the media industry is also similar. Many media have 2017 as their "data of the year." The report shows that in order to build a more stable user base, media organizations are racking their brains to think, how can those who only browse the pages of the people into a loyal user. They are now using the method there are so few, such as the collection of data for user segmentation, do content recommendations, strengthen the user registration and login behavior.

This sounds, in fact, practice with the algorithm almost, through the data monitoring user behavior habits and preferences, and then develop personalized recommendations. Only understand the user, the media business can be like Facebook to provide personalized user experience, and ultimately into the actual income. For example, in the summer, the BBC BBC will implement the BBC iPlayer mandatory landing measures, through the user's registration pre-landing, it will automatically identify the needs of users to stimulate users to join members and subscribe to content.

The third trend is that news robots have been able to complete part of the work independently, the future news practitioners may face unemployment. We know that robots have now replaced manpower in many high-repeat, low-difficulty tools. The report said that artificial intelligence will not let journalists all laid off, but for journalists and media companies, they can use technology faster and better to provide content. For example, the report mentions that artificial intelligence has been able to independently produce a large number of basic financial news. There is also an intelligent content management system that creates the news that best draws the user's attention and packages the content according to the different platforms. An Israeli news video company, mentioned in the report, can use the artificial intelligence technology and the natural language program to automatically generate video based on news from news organizations such as Reuters.

The fourth trend is that professional news organizations and Facebook will be the same platform, will begin to invest a lot of energy in the network video. In the past few years, we have seen the explosive growth trend of online video, the report said that this trend and the mobile phone HD camera, faster and faster speed, as well as create and edit video of the various tools is not Open Instagram, Snapchat these social platforms, have put the video content on the core of the business strategy. The report predicts that this trend will spread to professional news agencies, they can also enjoy the dividend brought about by the development of the video. But the report also said that now the online video profit model is not yet clear, there is a large part of the video media is not very good to attract users, so the risk of investment video is still relatively large.

The Framework of Distruptive Innovation

Many people think that creativity is elusive, there is no specific rules, so want to innovate, it must be unrestrained, break the original frame, as much as possible divergent thinking. However, the recent "get" App "listen to the book every day," the column tells a book, called "micro-innovation." This book presents a subversive view, divergent thinking is not Kaopu, but rather in the familiar field with a fixed method, you can get more exciting thinking than divergent thinking. Why is this? I'll give you a quote.

First to say, why good innovation is coming from within the framework. What is the framework? Is the problem you want to solve the problem itself, and its surrounding time and space area. Popular point that is your side of the resources. Thinking within the framework is to use the resources around to innovate. Those of the best innovation in fact on our side and around, but we rarely think so, always hope in the inspiration. In fact, those divergent thinking, it is easy to lead to inefficiency. Because the idea of ​​passing is often loose and messy, digging the East, the West poke poke, hoping to use this method to solve the thorny problem, is a very small probability of the event.

Of course, we are not saying that divergent thinking is totally unhelpful to creativity, but that it is not really easy to use. For example, divergent thinking in the most typical creative way is "brainstorming." Many people talk about looking for creative time, the first thought is this method. However, there are researchers to study the effects of brainstorming and found that: "brainstorming" this method and their own thinking a problem compared to the effect is almost the same, and many brainstorming ideas come out, bland, nor lack of viable Sex. On the contrary, thinking within the framework of the problem may be more creative.

You may be surprised that we usually restrain too much, no creativity, so to promote divergent thinking. Why do you say that innovation is to come within the framework? Because we think in the framework, there are a lot of thinking. The key to creating creativity is to break the mindset and rethink the resources around you. For example, suppose you are now driving in the desert inside, suddenly the wheels into the sand, no one around, this time how do you do? Often, our idea is to call someone outside to help, or smoke to attract people outside the attention, etc., which is thinking outside the frame, these methods will only keep you away from the core of the problem.

If you think within the framework of the method, it is necessary to look inside, looking inside the car, you will find the car's foot pad is a very good tool, it has lines on the surface, can produce enough friction, as long as the pad Under the wheels, you can open the sand. This seemingly difficult problem was solved immediately. So, thinking outside the framework, will think that only to find foreign aid, and finally solve the problem is very low efficiency; and inward thinking, think of ways to use the resources at hand, it will produce good ideas.

Light know in the framework of breaking the mindset is not enough, but also know that after breaking the mindset to how to do. But also to adjust the way of thinking, from the answer to the problem of thinking. Our usual idea is to first clear the problem and then look for a solution. However, this idea is not good enough. The better way is to turn around, start with an abstract solution, and then think about what the solution can solve.

for example. Suppose we encounter the problem is that the baby is very sensitive to the temperature, the temperature of the bottle is slightly higher than a very hot to the child, every time the middle of the night to get up to the child hot milk, to get the right temperature is very troublesome. A hot child will cry, sleep better, how can we avoid the milk temperature is too high? Looks like a very difficult problem, it is difficult to solve. If we use the idea of ​​"from the answer to the question", and then look back at the problem just milk, I now tell you that there is a baby bottle, the color of the bottle will change with the temperature of the milk changes, then you think this function Where is it? Obviously, you can easily think of, to avoid the high temperature to the baby.

So, the key to innovation is to first find a variety of possible ideas, and then think of this idea can be used where the solution generated by such a method is often very creative.

The Failure of Hot Venture Projects

Most investors in the complex disk, will think about such a problem: the early pursuit of the project by the venture why not easy to run out of it? Recently, the Jinsha River venture capital fund partner Zhu Xiaohu wrote an article, analysis of the existence of such enterprises six problems, the following to tell you.

The first problem is that financing is too easy. This usually means that the business model is very easy to understand, whether it is difficult to operate or copy the difficulty is relatively low. But Zhu Xiaohu found that those who really have the potential of the project, at the beginning often because of another way so that most people can not see the way, so financing is difficult. For example, where to go, founder Chuang Chen Chao searched all the investment institutions on the market, but no one believes in Baidu and Ctrip can also be a platform between. Another example is the drop, most investors are in doubt, Uber in the United States from the car cut, why drop from the taxi began? Another example is the street CEO Tang Yan out of financing when almost all of the investors are questioning strangers dating into a founding.

Zhu Xiaohu said that China's Internet over the past 15 years, any successful business, A round of financing are very difficult and very painful, so these entrepreneurs will not burn money at the initial time to subsidize customers, but rely on a strong Word of mouth to attract customers. Standing in the investor's point of view, they only like a subsidy: this subsidy is not used to obtain the user, but used to clear the field.

The second problem is that the incision is too large or too small. Over the past 15 years, the successful entry point of the Internet start-up companies are actually very small, it is because the entry point is small, BAT these giants can not see, you will have the opportunity, otherwise the giant opportunity, such as today's artificial intelligence, Every giants are doing it. Good small entry point, can contain potential big market, but also plan to get through the big market path. Such as the beginning of the entry point is the taxi industry, from the taxi driver who is very difficult to make money, but through the early bedding, they make money from the car above. Of course, if the entry point is really too small, the lack of ductility, investors will be very cautious. In addition, the initial business is best to do the stock market, do not think about to educate the market and users, any small company, no energy, no qualifications to educate others, the user will be forced to do after the incremental market.

The third problem is fast growth, but poor retention. Six months after the user retention rate, the general can have 10% on the good, if 20% is very cattle. You can spend money to obtain the core user, but must be concerned about long-term retention, six months to start retention rate will be more stable. Of course, very few APP have tail effect, like a drop, the beginning of the user will stay down, until the driver more, the user experience better later, the user will return some of the retention. There are tail effect of APP basic can reach billions of dollars in the market.

The fourth question is to see the wind, do not look at the law. Many people say that I am willing to gambling, in fact, the real outlet is often the law. 05, 06 years when a number of Internet companies, such as 58, where, when the penetration rate of China's PC Internet is 20%; 11,12 years when there have been a number of mobile Internet companies, when China Mobile Internet penetration The rate has reached 20%. The law is: the market penetration rate of 20% to fire up. For entrepreneurs, at least to the penetration rate of 5% -10%, entrepreneurs have the opportunity. Be too early to become very martyrs, and even if you come to the outlet, you start thinking, the gene may not be suitable for this outlet.

The fifth question is that there is no thing to do each round of financing. Zhu Xiaohu said that each round of financing should have to do. Such as A round to do three things: run the team, to prove the business model, as well as control the good burn. The second round of work is to verify the feasibility and reproducibility of the business model. C round to do two things, one expansion, the second is to fill the short board. Because the early business is to fight the long board, to the C round like to enter the semi-finals, this time to qualify to fill the short board.

The sixth question is only offensive, do not understand the defense. If you do not form enough high barriers to entry, it is easy to be killed by the giant. How to build that barrier? First, depends on the dependence on traffic and cash, rely on content, rely on social media, such traffic is worth and safe. Second, depends on the control, mainly refers to the customer and service control. Such as domestic service class App. Third, look at the battlefield depth. If you and the competitor's user base and business are the same, the same deal, the other to make you more than you, you have no way to defend. Four to see the difficulty of management. US group rapid expansion of two hundred cities when hungry as a graduate of the entrepreneurial team, rapid recruitment, management team pressure is great.

Three New Rules in The Era of Capital Surplus

Over the past few decades, financial capital has been the most valuable resource in the eyes of corporate leaders, and they are trying to make every penny on the most promising projects. But recently, three of Bain's consultants have pointed out in an article in the Harvard Business Review that the scarcity of capital has passed and that we have entered the era of overcapacity. So, in the past, the kind of financial-oriented traditional strategic investment is outdated, companies need to make changes in the way of investment.

First of all, why now has entered the era of capital surplus? As the Bain Macro Trends team found that the growth of global financial assets in recent years has increased from 6.5 times the global GDP in 1990 to 9.5 times the global GDP in 2010, and it is expected that by 2020, The world is expected to GDP about 10 times. There are two main factors: First, the financial markets of emerging economies are constantly developing; Second, the number of "high savings" will continue to increase in the impact of global economic savings factors, The number of people aged 45 to 59 is of the utmost importance. Since the people of this age have already spent the major years of consumption, they have a higher proportion of savings and capital accumulation than others. So the article predicts that this market is in a period of excess capital, too much capital to chase too little investment opportunities, at least until 2030.

Secondly, the article puts forward three investment rules of the era of capital surplus.
The first rule reduces the threshold ratio. At the time of the new investment, almost all large companies will set a threshold ratio, that is, the minimum expected rate of return that the planned investment must meet. Once you exceed this minimum expected rate of return, you can invest. This approach is generally to encourage companies to invest in those who meet the high threshold ratio of "safe project."

But most companies in the past many years, have not significantly adjusted the threshold ratio, which led to the enterprise refused a lot of investment opportunities, but also a significant loss of investment is still reluctant to let go. Ultimately, the company has accumulated a lot of cash is not a good place, most can only choose to redeem the stock. This approach to a certain extent, sent a negative signal to investors, indicating that the management of investment ideas have dried up.

So the article suggests not to invest in long-term large-scale investment projects as in the past, but to invest in small areas in different areas, and should invest in new products, new technologies and new business development. The second rule focuses on growth. In the past, the scarcity of capital, most companies practice is not to develop new business and new capabilities, but continue to fine-tune the existing operations, in other words, is in the investment, more concerned about how to improve profitability, And not pay attention to growth, which resulted in a decline in the innovation rate.

The article argues that the return on investment in terms of growth is so high when capital costs are so low. So you want to be successful, you have to optimize the existing business at the same time, to pay attention to new growth opportunities.

If companies want to change the strategy, pay attention to growth, how to do it? In addition to developing formal processes and encouraging business innovation, the article also recommends that the organizational model be reevaluated or an informal process can be used to reward ongoing business expansion. For example, 3M company to allow researchers to 15% of the work time to do their own want to do the project, without the approval of the company, this individual R & D but to the company to provide a lot of new products.

The third rule is to invest in experiments. When capital is scarce, managers decide to spend money before, to determine the money is worth it, and then decided to start action. But in the era of excess capital, gave us more opportunities to try. The article says that if the company sees the investment as an experiment, it can be freed out to make more investment than the competitor's response, which is very important in a rapidly changing market.

Finally, the article points out that in the new era, human capital, that is, time, talent, employees' energy, and the creativity and creativity they create are the fundamental sources of competitive advantage. Studies have shown that the management of financial capital on the basis of careful and rigorous management of human capital performance of the company far more than other companies. Therefore, some companies should focus on the management of financial capital from the transfer to the time, talent and energy of these really scarce resources management up.

Cloud Computing and Internet of Thing

Li Yan is the founder and CEO of Wise Panorama, a continuous entrepreneur. The Li Yan on the field of intelligent hardware is very thought, his company has developed a business intelligence hardware, is the Internet POS machine, the name is "Wang POS". This "Wang POS" with the general POS machine what is not the same place? Interested friends can go to check, here is not specifically introduced, in short, and the difference between traditional POS machines probably like Big Brother and iPhone difference. And people also won the Oscar Award for the design industry: the German red dot award.

Recently, Li Yan accepted the exclusive interview with the Knowledge News Studio, and talked about his views on the future trends in intelligent business hardware. Li Yan said that the next era of the basic business architecture is cloud computing, coupled with the terminal's intelligence. Why is this architecture? Let's hear what he says.

Li Yan said that China is now in the whole cloud on the progress is very fast, but in the terminal is backward. Now a large number of commercial devices are in the PC PC, Wintel architecture, that is, Windows operating system plus Intel chips. In the past, this working environment is enough, but the future is not enough. why? After the work environment, you are asked to connect to the Internet every time, so you access the cloud that equipment must be small enough to move enough. PC this architecture is impossible, whether it is computer cooling, energy consumption, the battery can not do. So Li Yan feel that the next few years there will be a change, will this Wintel alliance to break.

Who will break the Wintel League? Li Yan believes that the mainstream of the future equipment will be ARM and Andrews combination. ARM and Intel, is also a kind of processor. In the past because it is not the speed of Intel fast, so people do not use it on the PC. But now, ARM computing speed up, and it has an advantage, that is, much lower power consumption than Intel. Said PC architecture will be subverted in the future is the reason: Intel chip cooling is not good, so give it a fan, it can run; it is high power consumption, so have to improve the battery capacity, that this device can not do very small. But ARM's low power consumption, and now the operation speed up again, coupled with Andrews system, business intelligence hardware can be used.

Said so much, why is the terminal in the end why it is important? Li Yan said that it has so several characteristics. First, it is the source of the data, not before that, artificial intelligence is a big data feeding monster Well, that data are from where? Certainly from the end up, collected data from the cloud, the cloud can be analyzed. Second, the terminal is a connection line and line cross-border point, no matter how rich online, must be physically fall on a thing, such as mobile phones, rely on this thing to access the real scene. Third, the terminal is the entrance of all cloud services, want to wake up the cloud service, you have to pass the terminal. For example, Amazon last year to sell the ECHO smart speaker, is an artificial intelligence of an entrance, you can tell it: my family lack of washing liquid, the Internet to help me set two bottles, and then along with two bags of black dog food And so on, you can wake up the cloud through this smart speaker service.

In addition, Li Yan also suggested that the terminal "hardware" and the original is not a concept. Where is the difference? There are two places, the first difference is that the hardware company is not concerned about the hardware function, but behind the data. In the past we said that the hardware is a specific function of the tool, it does not care who is the user, do not care about what you use this hardware in the above data. For example, the original TV, as long as the screen is large enough to restore the display is good enough, the sound is also good on the line. But now all Internet hardware companies do not be a tool, but a content distribution network contacts. They are not to sell you a TV, but to buy TV in these users, the establishment of an Internet distribution channels. Because if you own drama, then, may be holding a cell phone lying in the nest looked, when will look in the living room? Must be a better experience and want to share a common experience. So this time, the hardware company is not concerned about the hardware function, and care about when the user will share what content and experience.

There is also a difference is that a hardware can now gather a lot of hardware in the past. The machines of the industrial age in the past can only do one thing, because from the industrial point of view, large-scale production is more cost-effective, each factory to try to control costs, and then put up production, this is the business model at that time. So that time we take digital camera camera, take MP3 to listen to music, but now a mobile phone to get. iPhone is not a communication tool, but an information portal.

How to Spend More Money?

When speak of spending money, many people will immediately think of to save money. Is it really? Recently, the new book "learn to spend money" to put forward a different point of view. The author of the book Noguchi real Japanese is a famous MBA instructor, long active in the financial sector, has in Reid Bank, JP Morgan Chase, Goldman Sachs and other companies work, is a financial sector of the big coffee. The author said that most of us spend money on the existence of errors, the real money will not save money, but the more money to spend more.

How can money spend more? The author said, in order to spend more money, first of all to learn to distinguish between three wallet. The three wallets are speculative wallets, investment wallets and consumer wallets.

The first kind of speculative wallet, is the money to do hit the big thing. Such as buying lottery tickets, gambling, or buying works of art, collectibles, thinking maybe it will appreciate in the future. The author suggested that such wallets should not be used, because speculation is completely unable to control this matter, if you want to earn money and indulge in speculation, it is likely to lose home hard accumulation of assets.

The second is to invest in wallet, that is to spend money to buy the future may make more money opportunities. Spend the purse of the money must be more and more good, because the money can be earned after more. Like to buy financial products, investment business are considered. In addition, to buy their own training courses to learn to charge, investment in children's education funds, are very important investment behavior, the future may have a huge income.

The third: consumption wallet. Consumption wallet refers to the behavior in order to meet the personal desire to spend money, such as buying flowers, shopping to buy clothes and so on. The author said that this kind of wallet to moderate spend, how to be appropriate? The author gave two tips. One is to look at the money worthless, both to see the price, but also the pursuit of consumption itself to bring satisfaction. For example, to buy a piece of expensive but the quality of the clothes than to buy 10 cheap goods will spend money, because the former both psychological satisfaction and practical value are higher. Another skill is: as much as possible with the investment wallet earned part of the money consumption, so that your total assets are still increasing, not because of consumption and eating, affecting the ability to make money.

Multi-purpose investment wallet, moderate consumption of wallet, to avoid using speculative wallet, which is the basic principle of learning to spend money. On this basis, you have to know an important principle, in order to spend more money, that is, "only after the purchase will be more valuable things." Of course, the reason everyone knows, the question is how to do to determine what I bought after the value of money? Moreover, some things itself is difficult to estimate the value, let alone the value of the future.

However, in the economist's view, almost all of the value can be converted into money to compare. For example, you have to learn English and now have two English courses. A daily English training, 30,000 pieces. The other is one to one business English training, 100,000. How to choose?

First of all, for different people, the same thing or the value of the goods in the future is completely different. If you are ready to enter foreign companies, that fluent business English requirements are high, and the next year's income can reach 100 million, no doubt the choice of 100,000 training courses. If you are already a working employee, just want to go abroad to play, to avoid language communication barriers, this time as long as you calculate it, after going abroad if not because of English translation costs, more than 30,000 yuan, then you now spend This is 30,000 yuan, is worth it.
Secondly, you have to count the discount rate. What does that mean? We know that the future money may not have the money now, three years after the thousands of dollars may only be equivalent to the current 80,000 dollars, so in the calculation of future earnings, it is necessary to make a discount to the future money , This discount is called discount rate. The truth sounds simple, but most people often do not realize this problem. Imagine, if you work in 4 years is fixed 1 million yuan, there are two ways to pay wages: the first is the increase in wages year by year, the first year of 100,000, the second year of 200,000, the third year of 300,000 , The fourth year of 400,000; the second wage decreased year by year, the first year of 400,000, the second year of 300,000, the third year of 200,000, the fourth year of 100,000. What kind of way are you willing to choose? Many people will be willing to choose the former, that is, wage income is increasing. But in fact, know the concept of discount rate you know, since the total is the same, the sooner you get more money, the less your discount loss.

Of course, with the change of time not only the value of money, your own values, preferences, the state is also changing, these are to be considered into the factors.

Disruptive Innovation: 3 Case Studies

A few days ago, we mentioned the "disruptive innovation: the enterprise to achieve a breakthrough in 15 ways" this book, has been introduced to the six subversive innovation methods, today we give you three kinds.

The first is structural subversion. What is structural subversion? Plainly, in fact, is to break the original division of the function, there are different talent gathered together. The book gives an example: "imitation game" The film in 2015 won the Oscar for the best adaptation of the script, talking about the father of computer science Alan Turing's biography story. During the Second World War, Turing led his team to successfully crack the German "mystery" password system. His team is not only cryptographers, there are physicists, mathematicians, chess champions and crossword championships and so on these people. The book says that it is because of this interdisciplinary collaboration, will produce more new ideas, so as to crack the password.

The book also cited the example of Nissan, a carmaker, who used this method to turn around. In 1999, when Carlos Ghosn was appointed CEO of Nissan, the company was about to go bankrupt. But two years later, Nissan began to profit again, operating margin also reached 10.8%.

What is the key to success in Nissan? There are of course many of the factors, but the most striking is that Carlos Ghosn is keen on diversity, and he has established nine cross-functional teams. In these teams, the team leader in the management platform is not a technician, but a financial officer; a team leader who manages a dealer's business is neither a salesperson nor a legal person. After the completion of the nine teams, Ghosn gave these teams three months to write a proposal, these documents later became the famous "Nissan revival plan" basis, to help the company ended the 26-year loss of the situation.

The second is the subversion of cooperative relations, that is, in the two companies on the basis of cooperation, to bring subversive innovation. The relationship between the two companies may not be great, but the results of cooperation may be surprising. For example, Turkey's Beckham company ranked first in the European household appliances industry, the author of this book has asked its chief executive Levante said that if you and Paris L'Oreal cooperation, will produce what product? Although never thought about this before, Levante or carefully thought. He felt that in tropical countries, beauty products often melt, so many women will put the cosmetics in the refrigerator. So, if the company for the L'Oreal design a small refrigerator in the bedroom, like a beautiful cigar box so big, then there will certainly be a market. Levin said that the company for many years want to get rid of the "kitchen appliances," the shackles, this little idea may let their products into the people's bedroom.

There are some cooperation is also very unexpected, such as the cooperation of Amazon and Twitter, you only need to click on the mouse Twitter, you can add a product to the Amazon shopping cart; and then, such as Apple and the French luxury Hermes joint The introduction of a watch, Apple's smart watch with Hermes design beautiful shape, is a technical and classical process alliance.

The last one is sustainable-driven subversive. The core of this approach is that corporate social responsibility innovation can also guide enterprises to conduct a comprehensive innovation. Now more and more enterprises realize that they do not attach importance to environmental issues, do not care about the public interest, the image of the enterprise has a great impact. The book gives us an example of taking McDonald's.

In 1999, McDonald's French company encountered a major crisis. At that time a well-known French anti-globalization activists, said McDonald's a restaurant harm the local food industry and agriculture. That fall, just caught up with mad cow disease suddenly broke out, many people worry that McDonald's beef burger will be contaminated. In the face of these two thunderbolt, McDonald's did not hide aside, but carried out a lot of activities to show their commitment to civic responsibility. For example, McDonald's used frying oil through recycling, will become organic diesel, and McDonald's logistics cooperation company has been using these diesel; another example, McDonald's and France has nearly a thousand towns and villages signed a contract , The content is to help improve the public areas of garbage collection situation; they also and the French pediatrician association cooperation project to study the problem of child nutrition.

More importantly, these policies form a cumulative effect within the company, almost every McDonald employees have accepted this innovative culture. Employees are interested in improving the customer experience by discovering new and innovative ways. Now, McDonald's French companies are even pushing a project that they are not sure whether they can finish, that is, 100% self-contained energy.

The Secret of Longevity

The pursuit of mankind has never stopped on longevity. In recent years, want to use the power of modern science to extend the life of mankind, has become the direction of the efforts of scientists. Now the "longevity secret" a lot, but they really fly it? How can people be longevity? Recently, "Time magazine" with 23 pages published a special report, mainly to say how people can live longer, modern technology can help us to extend the life to what extent. "Get" subscribe to the product "Ma Xujun said the magazine" for us to read this report, I'll give you a quote.

First of all, since ancient times, how long people have longed for longevity. There is no need to say in the past, people eat a lot of strange plants, with heavy metal refining elixir, there are people to the animal tissue transplanted to the human body. To the modern, people are still carrying out a lot of research, the world's longevity is the most fanatical, not scientific workers, but Silicon Valley well-known entrepreneurs. Such as Oracle's founder Larry Ellison, who has spent $ 300 million to study aging and cure geriatrics; Google co-founder Larry Page, or even set up a company specifically for this , To study how to extend human life; also, such as entrepreneurial godfather Peter Till, just to a study of how to extend the life of non-profit organizations to donate 7 million dollars.

What is the scientific research on longevity now under the keenness of modern people? "Time" refers to the existing four methods:

The first method is blood transfusion, the health of young people's blood, lost to those older people. There is a company in the United States dedicated to providing such services, people can spend $ 8,000, from the healthy young people to buy blood lost to their own. The theory of the company's propaganda that young people's blood there are some factors that can help the cells repair and regeneration, into the young people's blood can help the elderly to delay aging, to restore vitality. But in fact, this experiment only in animals, although it can improve the health status, but the effect is not particularly obvious, but in fact the effect of the human body has not been verified.

The second method is to give the body a comprehensive pixel-level check, genome sequencing and biopsy. This is a way to predict the disease you may have in order to prevent or even early surgery, but this check is very expensive, once needed 25,000 US dollars, so far the United States only 400 people have done such a check, of which 40% Identify health risks, such as cancer, aneurysms and even heart disease. This method can be achieved in technology, but first of all is expensive, followed by "traumatic disease" in the form will also bring a huge psychological burden.

The third way is to take medicine, or eat supplements. Now there are about two kinds of market, one can help people to delay aging, re-activation of cell vitality, but this drug has not done clinical trials, so only as a health supplements, can not be considered a real medicine; the other can help People activate brain cells, but the ingredients and functional drinks are almost the same, after taking the feeling of the brain seems to be really flexible, but scientific research shows that this may only be "placebo effect" is not necessarily the effect of the drug itself. Therefore, these two drugs, are currently not proven by the scientific method effective.

The fourth method is high-tech diet. Experiments show that if you reduce calorie intake, a few days a week do not eat only drink water, help to extend the life of mankind. However, the benefits of regular diet on health, in the end because of the reduction of the risk of obesity caused by various diseases, or from the regeneration of healthy cells, in fact, is not clear, and even if the role is also quite limited.In general, these methods either do not fly, or the cost is too expensive. So, we ordinary people want to longevity there is no practical way? "Time magazine" also gives three suggestions.The first suggestion is to want to live long, we must maintain a strong curiosity. The study, from the director of the longevity center at Stanford University, said that for the things to maintain a learning mentality, always let themselves in the state of knowledge, people can think and cognitive ability is not degraded.

The second suggestion is to eat more fruits, vegetables and nuts, and eat more than you think enough that the amount of more. A survey in 2015, after investigating 450,000 European adults, found that those foods made up of plants were 20 percent less likely to suffer from cardiovascular disease than others. Harvard's study also found that those who prefer to eat fruits and vegetables, the risk of heart disease is 30% lower. So, eat more fruits and vegetables, reduce calorie intake, to maintain health is good, less intake of 25% a day calories, the effect is better.

The third suggestion is, may wish to think about aging this thing for their own meaning. Yale University School of Public Health Professor Levy has done an experiment and found that young people in the old age to do serious thinking, is very good for health. Those who have a positive attitude towards aging are an average of 7.5 years more than those who have a negative attitude towards old age. In other words, for the aging of this thing has a positive and correct view, but to help more longevity.

Treatment of Large City Diseases with Small and Medium Sized Cities

We often hear a keyword, big city disease, that is, large cities in the population expansion, traffic congestion, housing difficulties, environmental degradation, resource constraints and other "symptoms." An effective way to alleviate the disease in large cities is to develop small and medium-sized cities. So, how to effectively promote the development of small and medium cities? Recently, the surging news reporter interviewed the Chinese city and small town reform and development center chief economist Li Tie. Li Tie said that to break the hierarchical regional administrative boundaries, to the small and medium-sized city independent administrative power, with the city management divide and cure methods to promote the development of small and medium-sized cities. Here to talk about in detail.

First, the development of small and medium-sized cities in China is facing the problem. At present, China is the implementation of the city management system. What does that mean? Is the high level of large cities or mega-cities to manage low-grade small cities and small towns. In this way, high-level cities will gather resources in their own here, limiting the surrounding small and medium-sized cities and the development of small towns.What are the major cities or mega-cities to mobilize resources? There are three types:

First, the upper reaches of the program resources, such as land indicators. Who got the land index, who had the right to development. But recently these years, most of the land indicators left to the central city, to the county on the very few, to the town basically no.

Second, the implementation of fiscal policy. In a province, a large part of the main income of the lower government is to be handed over to the higher authorities.

Third, the higher cities can also be through the administrative planning, the original subordinate county or county town, changed its own direct jurisdiction of the region, to better mobilize resources.How should this change the status quo? Li Tie that the implementation of regional management and urban management division of governance, that is, to adjust the allocation of resources, to more power in small and medium-sized cities. Now many large towns have reached the level of medium-sized cities, if you can give them more development space, will be formed in the metropolitan area around the city.

For example, many cities in the world, the mega-city is only an independent main city, the metropolitan area is far beyond the scope of mega-city. Like Japan's Tokyo metropolitan area has 36 million people, then enlarge is 42 million people, the core of the main city is probably 10 million people, more around the metropolitan area is small and medium-sized cities. If we compare Beijing and Tokyo, Seoul and London metropolitan areas, we will find that the number of small and medium-sized cities in the metropolitan area of ​​developed countries is many times that of China.

What are the benefits of forming the metropolitan area? Li Tie said that the city's development results, is the central city of the cost of a substantial increase. But after the formation of the metropolitan area, some large industrial enterprises can be transferred to the surrounding. The development of industrial enterprises requires a lower land cost and a relatively independent development environment. If they are mostly located in the main city, both elevated the price, but also exacerbated the traffic congestion, to people's lives brought a lot of inconvenience. If the future can actively promote the development of small and medium cities around the mega-cities, to encourage industrial enterprises to move in the past, both to reduce the pressure on the main city, but also to reduce the cost of these enterprises. In the international community, such as Microsoft, Apple, Boeing and other large enterprises, are also located in the big city around the town.

Speaking of which, some people may ask, under normal circumstances, the management level of large cities is relatively high, poor management of small cities. Let the small city to build a city out, will not cause more problems? Li Tie said, in fact, the country more than 800 large town, to create revenue and the ability to develop enterprises is not worse than the big city Although the big cities can use administrative resources to attract foreign investment, gathering vitality, but the efficiency will be greatly reduced, and finally lead to the city cost is too high, the development of crisis.

Give a few large town examples, such as Zhejiang Wenzhou Liu City, Longgang, Zhongshan, Guangdong Xiaolan, Dongguan Humen Changan, population size are in the hundreds of thousands. If you rely on the power of the market, these large towns can develop very well, very dynamic. For example, Dongguan's foreign population is about 6.8 million, equivalent to four times the local population, most of these people live in the town or the village. The more active the population is, the more vibrant and competitive.

But now most of these urban resources have been taken away by higher authorities. Li Tie has been to these places to do the investigation and found that their higher-level government where the city is very beautiful, but those who created more wealth and the development of the real economy of the large town infrastructure is seriously behind.

Li Tie suggested that in the process of urban development, the opportunity to transfer to the market. Through the market-oriented way, the population and industry reasonable allocation in the surrounding small and medium-sized cities, it will not cause the city core area is too large, but also to promote the development of small and medium cities.

The Opportunity of Lifestyle Media

Zhang Ji Xue is the founder of the trendy media group. The trendy media group is the main "Internet + media" community media flow platform, has grown to become the largest private media enterprises in Sichuan. Recently, Zhang Jixue accepted the news news studio interview, sharing his current business situation observation and thinking. I'll give you a quote.

First of all, the main business of the trendy media group, is the middle school community life circle media, mainly in the elevator to install the TV, to attract traffic, for customers to advertise. Customers with their development of the App, can quickly find the relevant residential quarters, see the residence of the occupancy, as well as a unit of the elevator in the broadcast of what advertising. If you want to buy a place to play advertising, you can use this App order to buy. Trendy media back to the customer to provide a simple advertising template, the customer to fill in their own content, after the audit can be released directly.

Hear here, you may ask, in the field of life media, Focus Media has done a lot, other entrepreneurial companies have a chance? Zhang Ji said that he believes that the industry still have the opportunity. He divided the business into two modes, one called the bit of entrepreneurial law, the other called the atomic business rules.

Bit entrepreneurial law is based on the virtual Internet business, that is, we often say that the "Internet +" platform model. This model once the success is 100 billion, trillion level. However, the bit of entrepreneurial law is also very cruel, because it is virtual, so there is no time and geographical concept, talking about the winner take-all and joint effect. Market share to follow the principle of 721, the boss accounted for 70%, the second accounted for 20%, the youngest after a total of 10%. Like drops and excellent step up after the other taxi software is not good to do.

The second kind of entrepreneurial law is called the law of atomic business, it is based on physical or geographical location, is the real economy business, called "+ Internet". This business model is not more to become a platform, but to become a brand. This business is not zero and effect, but the twenty-eight principle, that is, 20% of the outstanding enterprises to cover 80% of the country's users, every market segment, each subdivision area will be beneficial.

Moreover, from the history of the development of the world economy for hundreds of years, any economic competition, the end result is duopoly, or three oligarchs monopoly. For example, there are BMW Mercedes-Benz, there are Adidas Nike. Even if it is the same enterprise two products to form a monopoly, but also Duopoly, such as social areas of QQ and WeChat. Elevator media in this field there is no duopoly, no second child, there are vacancies on the market. Zhang Ji school that the second year of entrepreneurship is also very good positioning. Moreover, the field of entrepreneurship to follow the rules of atomic business, is based on the geopolitical, resource-based projects. Therefore, this area in principle there will be a framework of the boss, the boss of the video, and even the boss of Beijing, Chengdu boss, and even may have more market segments, sub-regional boss. Therefore, this industry will have several or even more than a dozen enterprises exist, will live very well.

How did the oligarchs form? It is said that each industry has three bonus periods. The first dividend period called the outlet bonus period, that is, who do who make money blue ocean market. The second bonus period is the technical bonus period, when the participants have a lot, has entered the Red Sea market, and if your product has its own characteristics, technological innovation, and recognized by consumers, will be a very good development. Such as Apple, Huawei is the technology bonus period of the enterprise. And the Red Sea market will continue to develop into more brutal competition, called the sea of ​​blood, then the corresponding third dividend period is the management of the dividend period. Management of the dividend period pay attention to cost and efficiency, you can do with a hundred dollars of things, eighty dollars can be dry, but also to make money. You have two years of doing things, people can do a year, but also better than you do Management of the dividend period of the representative business is Foxconn and Laoganma. Old dry mother is the price higher than it does not sell, lower than it's a loss, it can be said to do the management of the limit. Management bonus is characterized by monopoly, the formation of duopoly or three oligarchs, to obtain market dividends. When the three bonus period, the industry will come back, the industry will re-run, as a result of this cycle.

Strategic Model: Cross Combination of Opportunity and Innovation

This article is about the Chinese enterprises new growth strategy.

We all know that strategy is particularly important to the development of the company, but what kind of strategy to guide the company continue to move forward? Recently, Huaxia cornerstone business vice president, strategic culture, organization and human resources senior experts Xia Ming Ming, in the cornerstone of the Chinese New Year feast forum published a speech, introduced to us a business can help the rapid growth of the strategic innovation model, we To listen to what is going on.

Before introducing this model, I will give you two concepts, one is the opportunity, and one is innovation. Xia Ming Ming that the core issue of corporate strategy is to find where the growth point, the growth point is the "opportunity." There are two forms of opportunity, one is the incremental opportunity, that is, the market is in high growth, making cars make money, selling TV also make money, do what money But now why many companies say that money is not earned it? Because many industries have entered the stock market, what are the Red Sea, this is another opportunity, stock opportunities.

Finished the opportunity to give you talk about the opportunity to achieve the way: innovation. Xia Ming Ming said that innovation is also divided into two kinds, one is the strategic innovation, to invent new things, such as the invention of the Internet, lithium battery development, etc .; there is a tactical innovation, that is, no original Innovation.

Xia Ming Ming to introduce us to this model, is the different types of opportunities and innovation combination of two, and finally the formation of four strategies, then let everyone talk about each of these four strategies.

The first is the "eagle" strategy with incremental opportunities and strategic innovation. We know that even if there is no wind, the eagle can fly up. It will not blindly follow others, but have the ability to create their own trends. The ability of the enterprise is the same, it has its own core technology, or in social change, its business model can be a strategic innovation, to create a incremental market. This is a major technological innovation, such as the invention of electricity, the invention of the Internet, or Sony invented the tape, Walkman and so on; social changes, such as retail formats from mail to department stores, to supermarkets, electricity providers and so on.

The second is the "chilling pig" strategy with incremental opportunities and tactical innovation. If there is no hawk style of the ability, then the clever pig will have to find their own outlet. For business, you do not have to have core competencies, but you have to know "find the general trend", follow the wind to go.

So how to find the trend? Xia Ming Ming said that there are three roads. The first two is to say, to follow the "chilling eagle" strategy trend: the first road is to find a major technological breakthrough, such as new energy battery research and development breakthrough, the rapid development of the industry, even if you do not have the core technology, run. The second road is to follow the social trends, such as from the Internet age to the mobile Internet era. The third road is followed by the release of major policies, such as "along the way" policy and so on.

The third is a "reorganization strategy" with stock opportunities and strategic innovations. How to refactor? You can think along this product line, such as redefining the product, or selling the product to a different customer; another example is the re-definition of the industrial system, the integration of the whole industry value chain for strategic innovation. Take music as an example, before we may think that television is a decline of the industry, will certainly be replaced by a computer, but now you see music watch it, it redefines the TV, where it is an interactive TV Internet terminal.

Another example is the unique food, the original is to sell lo mei duck neck, the competitors are like Jingwu duck neck such a company. But in 2016, must taste in the chain of lo mei snack food market was reconstructed, specifically to invest in small and medium-sized light food companies, and then share with them the taste of food cold chain supply chain, which is to allow food in the storage, transport , Distribution and other links, can be in a specific low-temperature environment, to ensure that food does not degenerate the supply chain. Because the small chain of cold chain supply chain must be a loss, but not the cold chain, the quality of food will have an impact. So now, must taste food can be said to be a supply chain company.

The last one is an asymmetric strategy with stock opportunities and tactical innovation. This time is the stock market, and no major innovation, that business how to do it? Xia Ming Ming said that enterprises to identify the positioning, or the use of all the comparative advantages, to do things through, will be successful. Such as Chong Qing Runtong Group, mainly to do the automobile and motorcycle accessories and general machinery, is a special traditional enterprises, but now also do a few hundred million. Before they compete with Japanese companies, what are the advantages? Is the Japanese companies are more arrogant, the customer said to change what they do not change, that their things are the best. And Run will respond quickly to the customer-centric strategy to achieve the ultimate. Xia Ming Ming said that when you do 99.99% of the enterprises can not do things, even if there is no incremental opportunities, there is no strategic innovation, you can also form their own competitiveness.

McKinsey: The New Changes Brought By the Gig Economy

At present there is a "odd economy" more and more popular. "English Economy" is called "Gig Economy", where Gig is the three letters of G-i-g. "Work economy" refers to the use of short time, flexible forms of work, to replace the traditional nine to five working forms. It covers a wide range, it can be part-time sideline, it can be no main business, is to do a lot of odd jobs.

Many people feel that people are willing to do odd jobs because of the economic downturn, odd jobs are people to find a better job before the transition, and only young people and those who work unstable people willing to do so. But the McKinsey Global Institute has recently surveyed 8,000 people in six countries around the world, and the report concludes that we are wrong about the "odd economy".

First, in the past we do not feel so many freelancers, in fact, this part of the people and many. Statistics show that in the United States and Europe, 10% to 15% of the working age of the working population through odd jobs to make a living, there are 10% to 15% of the people to work for the main industry outside the sideline. There are 162 million freelancers in 15 countries in the United States and Europe.

Second, we also put the odds of the economy, attributed to the global economic downturn, in fact, not. The real situation is this: in the global economic recession period, the odd economy has not decreased. In fact, the work of freelance, but also conducive to the macroeconomic recovery. Because of the flexibility of employment and the low threshold of the industry, freelance can solve the problem of employment of part of the unemployed. Survey shows that Europe and the United States employment market has 100 million incomplete employment population, have said they want more work.

Third, odd jobs because it did not find a job before the transition? The survey said that this is not the case, about 70% of the freelancers are willing to do so. And these people and traditional industry than the more satisfied with their work, they are very concerned about the freedom of professional workers, work more focused, more self-management, hope to have better opportunities for development.

Fourth, do you think that only young people and unstable people are willing to work odd jobs? In fact, is not, freelance in the distribution of all ages are very average, both young people, there are many people over the age of 65. In the industry, not only low-income people in the odd jobs, some high income industries, such as doctors, lawyers, accounting, designers, they also odd jobs.

Fifth, odd jobs are not just low-end jobs, and odd jobs are becoming more and more digital. At present, only 6% of the odd industry economy, is similar to Uber digital platform, but this ratio in the future have great growth potential. With the development of mobile devices and digital platforms, the threshold of freelance will continue to decline, people will be more efficient job search.

So, what will the odds of 20%The first change is to reduce the cost of employment, for talent to create more competitive opportunities. People need to pay more attention to their skills, career development and job input. In terms of employment, the company will consider the practitioner's professional flexibility, his own skills, and the ability to respond effectively to specific jobs.The second change is that virtual reality technology changes the way freelancers work. Office office workers and freelancers can collaborate remotely through virtual reality technology.

The third change is the further evolution of the new industry. In the future, the traditional industry, innovation industry, IT industry and financial accounting and other high-quality industries, there will be zero industry economy. So we have to continue to develop new skills, eliminate unnecessary skills.

The fourth change is that personal career networks continue to expand. Companies can use odd jobs internally, simply to say that you can do different jobs within the company, this internal "odd jobs" approach, can more rational allocation of human resources, to solve the problem of internal technology and human shortage The

Source "What the rise of Uber says about the Gig Economy today"