Many people say that because of the impact of the Internet, the traditional media has declined. But from the current situation, the digital platform is not everyone imagined so smooth sailing. For example, in 2015, more than 10 million US dollars financing Internet news site Mashable, announced in 2016 to layoffs; Facebook algorithm has also been a lot of journalists practitioners accused. So in 2017, the media industry will face what development and challenges? Not long ago, the UK's largest news agency, Reuters released a "2017 global media industry ten trends" annual report. We selected four of them, to give you a quote.
The first trend is: digital media will explore more sustainable business model, the original "pay wall" model will become a "membership fee" model. "Pay wall" is from 2009 onwards, many newspaper sites on the online content of the paid reading mode, like the "New York Times", "Wall Street Journal", "Guardian" and so set up a pay wall. But the report found that almost all the media now feel that finding new sources of digital revenue is very important. Many have now practiced digital media, intending to pay more attention in 2017 to allow readers to pay directly, and charge membership fees. For example, last year the British "Guardian" began to invest a lot of manpower, material resources to reposition their own business strategy. This year, the Guardian will increase revenue by expanding the size of the world's membership. "The Wall Street Journal" also said that their main development strategy is a membership fee system.
The report argues that news organizations need to rethink future survival problems from three aspects, the first is how to get income from existing consumers; the second is how to win more new users like their own news content; Three is to find ways to explore new ways of service and profit channels.
The second trend is: the media user's data, will be the digital media era of gold. We know that in the era of large data, is the data in the world. The commercial battlefield is like this, the media industry is also similar. Many media have 2017 as their "data of the year." The report shows that in order to build a more stable user base, media organizations are racking their brains to think, how can those who only browse the pages of the people into a loyal user. They are now using the method there are so few, such as the collection of data for user segmentation, do content recommendations, strengthen the user registration and login behavior.
This sounds, in fact, practice with the algorithm almost, through the data monitoring user behavior habits and preferences, and then develop personalized recommendations. Only understand the user, the media business can be like Facebook to provide personalized user experience, and ultimately into the actual income. For example, in the summer, the BBC BBC will implement the BBC iPlayer mandatory landing measures, through the user's registration pre-landing, it will automatically identify the needs of users to stimulate users to join members and subscribe to content.
The third trend is that news robots have been able to complete part of the work independently, the future news practitioners may face unemployment. We know that robots have now replaced manpower in many high-repeat, low-difficulty tools. The report said that artificial intelligence will not let journalists all laid off, but for journalists and media companies, they can use technology faster and better to provide content. For example, the report mentions that artificial intelligence has been able to independently produce a large number of basic financial news. There is also an intelligent content management system that creates the news that best draws the user's attention and packages the content according to the different platforms. An Israeli news video company, mentioned in the report, can use the artificial intelligence technology and the natural language program to automatically generate video based on news from news organizations such as Reuters.
The fourth trend is that professional news organizations and Facebook will be the same platform, will begin to invest a lot of energy in the network video. In the past few years, we have seen the explosive growth trend of online video, the report said that this trend and the mobile phone HD camera, faster and faster speed, as well as create and edit video of the various tools is not Open Instagram, Snapchat these social platforms, have put the video content on the core of the business strategy. The report predicts that this trend will spread to professional news agencies, they can also enjoy the dividend brought about by the development of the video. But the report also said that now the online video profit model is not yet clear, there is a large part of the video media is not very good to attract users, so the risk of investment video is still relatively large.
The first trend is: digital media will explore more sustainable business model, the original "pay wall" model will become a "membership fee" model. "Pay wall" is from 2009 onwards, many newspaper sites on the online content of the paid reading mode, like the "New York Times", "Wall Street Journal", "Guardian" and so set up a pay wall. But the report found that almost all the media now feel that finding new sources of digital revenue is very important. Many have now practiced digital media, intending to pay more attention in 2017 to allow readers to pay directly, and charge membership fees. For example, last year the British "Guardian" began to invest a lot of manpower, material resources to reposition their own business strategy. This year, the Guardian will increase revenue by expanding the size of the world's membership. "The Wall Street Journal" also said that their main development strategy is a membership fee system.
The report argues that news organizations need to rethink future survival problems from three aspects, the first is how to get income from existing consumers; the second is how to win more new users like their own news content; Three is to find ways to explore new ways of service and profit channels.
The second trend is: the media user's data, will be the digital media era of gold. We know that in the era of large data, is the data in the world. The commercial battlefield is like this, the media industry is also similar. Many media have 2017 as their "data of the year." The report shows that in order to build a more stable user base, media organizations are racking their brains to think, how can those who only browse the pages of the people into a loyal user. They are now using the method there are so few, such as the collection of data for user segmentation, do content recommendations, strengthen the user registration and login behavior.
This sounds, in fact, practice with the algorithm almost, through the data monitoring user behavior habits and preferences, and then develop personalized recommendations. Only understand the user, the media business can be like Facebook to provide personalized user experience, and ultimately into the actual income. For example, in the summer, the BBC BBC will implement the BBC iPlayer mandatory landing measures, through the user's registration pre-landing, it will automatically identify the needs of users to stimulate users to join members and subscribe to content.
The third trend is that news robots have been able to complete part of the work independently, the future news practitioners may face unemployment. We know that robots have now replaced manpower in many high-repeat, low-difficulty tools. The report said that artificial intelligence will not let journalists all laid off, but for journalists and media companies, they can use technology faster and better to provide content. For example, the report mentions that artificial intelligence has been able to independently produce a large number of basic financial news. There is also an intelligent content management system that creates the news that best draws the user's attention and packages the content according to the different platforms. An Israeli news video company, mentioned in the report, can use the artificial intelligence technology and the natural language program to automatically generate video based on news from news organizations such as Reuters.
The fourth trend is that professional news organizations and Facebook will be the same platform, will begin to invest a lot of energy in the network video. In the past few years, we have seen the explosive growth trend of online video, the report said that this trend and the mobile phone HD camera, faster and faster speed, as well as create and edit video of the various tools is not Open Instagram, Snapchat these social platforms, have put the video content on the core of the business strategy. The report predicts that this trend will spread to professional news agencies, they can also enjoy the dividend brought about by the development of the video. But the report also said that now the online video profit model is not yet clear, there is a large part of the video media is not very good to attract users, so the risk of investment video is still relatively large.
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