Sunday, April 16, 2017

The Framework of Distruptive Innovation

Many people think that creativity is elusive, there is no specific rules, so want to innovate, it must be unrestrained, break the original frame, as much as possible divergent thinking. However, the recent "get" App "listen to the book every day," the column tells a book, called "micro-innovation." This book presents a subversive view, divergent thinking is not Kaopu, but rather in the familiar field with a fixed method, you can get more exciting thinking than divergent thinking. Why is this? I'll give you a quote.

First to say, why good innovation is coming from within the framework. What is the framework? Is the problem you want to solve the problem itself, and its surrounding time and space area. Popular point that is your side of the resources. Thinking within the framework is to use the resources around to innovate. Those of the best innovation in fact on our side and around, but we rarely think so, always hope in the inspiration. In fact, those divergent thinking, it is easy to lead to inefficiency. Because the idea of ​​passing is often loose and messy, digging the East, the West poke poke, hoping to use this method to solve the thorny problem, is a very small probability of the event.

Of course, we are not saying that divergent thinking is totally unhelpful to creativity, but that it is not really easy to use. For example, divergent thinking in the most typical creative way is "brainstorming." Many people talk about looking for creative time, the first thought is this method. However, there are researchers to study the effects of brainstorming and found that: "brainstorming" this method and their own thinking a problem compared to the effect is almost the same, and many brainstorming ideas come out, bland, nor lack of viable Sex. On the contrary, thinking within the framework of the problem may be more creative.

You may be surprised that we usually restrain too much, no creativity, so to promote divergent thinking. Why do you say that innovation is to come within the framework? Because we think in the framework, there are a lot of thinking. The key to creating creativity is to break the mindset and rethink the resources around you. For example, suppose you are now driving in the desert inside, suddenly the wheels into the sand, no one around, this time how do you do? Often, our idea is to call someone outside to help, or smoke to attract people outside the attention, etc., which is thinking outside the frame, these methods will only keep you away from the core of the problem.

If you think within the framework of the method, it is necessary to look inside, looking inside the car, you will find the car's foot pad is a very good tool, it has lines on the surface, can produce enough friction, as long as the pad Under the wheels, you can open the sand. This seemingly difficult problem was solved immediately. So, thinking outside the framework, will think that only to find foreign aid, and finally solve the problem is very low efficiency; and inward thinking, think of ways to use the resources at hand, it will produce good ideas.

Light know in the framework of breaking the mindset is not enough, but also know that after breaking the mindset to how to do. But also to adjust the way of thinking, from the answer to the problem of thinking. Our usual idea is to first clear the problem and then look for a solution. However, this idea is not good enough. The better way is to turn around, start with an abstract solution, and then think about what the solution can solve.

for example. Suppose we encounter the problem is that the baby is very sensitive to the temperature, the temperature of the bottle is slightly higher than a very hot to the child, every time the middle of the night to get up to the child hot milk, to get the right temperature is very troublesome. A hot child will cry, sleep better, how can we avoid the milk temperature is too high? Looks like a very difficult problem, it is difficult to solve. If we use the idea of ​​"from the answer to the question", and then look back at the problem just milk, I now tell you that there is a baby bottle, the color of the bottle will change with the temperature of the milk changes, then you think this function Where is it? Obviously, you can easily think of, to avoid the high temperature to the baby.

So, the key to innovation is to first find a variety of possible ideas, and then think of this idea can be used where the solution generated by such a method is often very creative.

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