Zhang Ji Xue is the founder of the trendy media group. The trendy media group is the main "Internet + media" community media flow platform, has grown to become the largest private media enterprises in Sichuan. Recently, Zhang Jixue accepted the news news studio interview, sharing his current business situation observation and thinking. I'll give you a quote.
First of all, the main business of the trendy media group, is the middle school community life circle media, mainly in the elevator to install the TV, to attract traffic, for customers to advertise. Customers with their development of the App, can quickly find the relevant residential quarters, see the residence of the occupancy, as well as a unit of the elevator in the broadcast of what advertising. If you want to buy a place to play advertising, you can use this App order to buy. Trendy media back to the customer to provide a simple advertising template, the customer to fill in their own content, after the audit can be released directly.
Hear here, you may ask, in the field of life media, Focus Media has done a lot, other entrepreneurial companies have a chance? Zhang Ji said that he believes that the industry still have the opportunity. He divided the business into two modes, one called the bit of entrepreneurial law, the other called the atomic business rules.
Bit entrepreneurial law is based on the virtual Internet business, that is, we often say that the "Internet +" platform model. This model once the success is 100 billion, trillion level. However, the bit of entrepreneurial law is also very cruel, because it is virtual, so there is no time and geographical concept, talking about the winner take-all and joint effect. Market share to follow the principle of 721, the boss accounted for 70%, the second accounted for 20%, the youngest after a total of 10%. Like drops and excellent step up after the other taxi software is not good to do.
The second kind of entrepreneurial law is called the law of atomic business, it is based on physical or geographical location, is the real economy business, called "+ Internet". This business model is not more to become a platform, but to become a brand. This business is not zero and effect, but the twenty-eight principle, that is, 20% of the outstanding enterprises to cover 80% of the country's users, every market segment, each subdivision area will be beneficial.
Moreover, from the history of the development of the world economy for hundreds of years, any economic competition, the end result is duopoly, or three oligarchs monopoly. For example, there are BMW Mercedes-Benz, there are Adidas Nike. Even if it is the same enterprise two products to form a monopoly, but also Duopoly, such as social areas of QQ and WeChat. Elevator media in this field there is no duopoly, no second child, there are vacancies on the market. Zhang Ji school that the second year of entrepreneurship is also very good positioning. Moreover, the field of entrepreneurship to follow the rules of atomic business, is based on the geopolitical, resource-based projects. Therefore, this area in principle there will be a framework of the boss, the boss of the video, and even the boss of Beijing, Chengdu boss, and even may have more market segments, sub-regional boss. Therefore, this industry will have several or even more than a dozen enterprises exist, will live very well.
How did the oligarchs form? It is said that each industry has three bonus periods. The first dividend period called the outlet bonus period, that is, who do who make money blue ocean market. The second bonus period is the technical bonus period, when the participants have a lot, has entered the Red Sea market, and if your product has its own characteristics, technological innovation, and recognized by consumers, will be a very good development. Such as Apple, Huawei is the technology bonus period of the enterprise. And the Red Sea market will continue to develop into more brutal competition, called the sea of blood, then the corresponding third dividend period is the management of the dividend period. Management of the dividend period pay attention to cost and efficiency, you can do with a hundred dollars of things, eighty dollars can be dry, but also to make money. You have two years of doing things, people can do a year, but also better than you do Management of the dividend period of the representative business is Foxconn and Laoganma. Old dry mother is the price higher than it does not sell, lower than it's a loss, it can be said to do the management of the limit. Management bonus is characterized by monopoly, the formation of duopoly or three oligarchs, to obtain market dividends. When the three bonus period, the industry will come back, the industry will re-run, as a result of this cycle.
First of all, the main business of the trendy media group, is the middle school community life circle media, mainly in the elevator to install the TV, to attract traffic, for customers to advertise. Customers with their development of the App, can quickly find the relevant residential quarters, see the residence of the occupancy, as well as a unit of the elevator in the broadcast of what advertising. If you want to buy a place to play advertising, you can use this App order to buy. Trendy media back to the customer to provide a simple advertising template, the customer to fill in their own content, after the audit can be released directly.
Hear here, you may ask, in the field of life media, Focus Media has done a lot, other entrepreneurial companies have a chance? Zhang Ji said that he believes that the industry still have the opportunity. He divided the business into two modes, one called the bit of entrepreneurial law, the other called the atomic business rules.
Bit entrepreneurial law is based on the virtual Internet business, that is, we often say that the "Internet +" platform model. This model once the success is 100 billion, trillion level. However, the bit of entrepreneurial law is also very cruel, because it is virtual, so there is no time and geographical concept, talking about the winner take-all and joint effect. Market share to follow the principle of 721, the boss accounted for 70%, the second accounted for 20%, the youngest after a total of 10%. Like drops and excellent step up after the other taxi software is not good to do.
The second kind of entrepreneurial law is called the law of atomic business, it is based on physical or geographical location, is the real economy business, called "+ Internet". This business model is not more to become a platform, but to become a brand. This business is not zero and effect, but the twenty-eight principle, that is, 20% of the outstanding enterprises to cover 80% of the country's users, every market segment, each subdivision area will be beneficial.
Moreover, from the history of the development of the world economy for hundreds of years, any economic competition, the end result is duopoly, or three oligarchs monopoly. For example, there are BMW Mercedes-Benz, there are Adidas Nike. Even if it is the same enterprise two products to form a monopoly, but also Duopoly, such as social areas of QQ and WeChat. Elevator media in this field there is no duopoly, no second child, there are vacancies on the market. Zhang Ji school that the second year of entrepreneurship is also very good positioning. Moreover, the field of entrepreneurship to follow the rules of atomic business, is based on the geopolitical, resource-based projects. Therefore, this area in principle there will be a framework of the boss, the boss of the video, and even the boss of Beijing, Chengdu boss, and even may have more market segments, sub-regional boss. Therefore, this industry will have several or even more than a dozen enterprises exist, will live very well.
How did the oligarchs form? It is said that each industry has three bonus periods. The first dividend period called the outlet bonus period, that is, who do who make money blue ocean market. The second bonus period is the technical bonus period, when the participants have a lot, has entered the Red Sea market, and if your product has its own characteristics, technological innovation, and recognized by consumers, will be a very good development. Such as Apple, Huawei is the technology bonus period of the enterprise. And the Red Sea market will continue to develop into more brutal competition, called the sea of blood, then the corresponding third dividend period is the management of the dividend period. Management of the dividend period pay attention to cost and efficiency, you can do with a hundred dollars of things, eighty dollars can be dry, but also to make money. You have two years of doing things, people can do a year, but also better than you do Management of the dividend period of the representative business is Foxconn and Laoganma. Old dry mother is the price higher than it does not sell, lower than it's a loss, it can be said to do the management of the limit. Management bonus is characterized by monopoly, the formation of duopoly or three oligarchs, to obtain market dividends. When the three bonus period, the industry will come back, the industry will re-run, as a result of this cycle.
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